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Honbo Shuzo Co., Ltd.

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case Honbo Shuzo Co., Ltd.
Retrieved years
author Himiko Ito
Retrieved department Graduate School of Media and Governance, Keio University
copyright Keio University
summary “Currently, Hombo Shuzo has not developed a core brand”. Mr. Hombo believes that going forward the key will be to carry out product development utilizing Hombo Shuzo’s multiple hubs. The development of sake culture is said to go hand-in-hand the food culture of a country and its land. With the lifestyles of Japanese people changing remarkably, Mr. Hombo wonders what kind of sake Hombo Shuzo should develop and how to establish the company’s brand. The total number of members in the Hombo family has expanded, and now not all them were born and raised in Kagoshima. Mr. Hombo therefore also needs to consider who will inherit the business and in what format.

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