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Sato Yosuke Ltd.

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case Sato Yosuke Ltd.
Retrieved years
FEB-2013
author Yoshinori Isagai and his students
Retrieved department Keio University
copyright Keio University / Yoshinori Isagai
summary Ever since it was founded in 1860 in Inaniwa, Akita prefecture (now known as Inaniwa-cho, Yuzawa City, Akita pref.), Sato Yosuke Ltd. has done one thing and one thing only – making and selling its distinctive brand of Inaniwa udon, which are a traditional form of wheat-based noodles. Inaniwa udon together with Sanuki udon from Kagawa are considered two of the most prestigious types. Sato Yosuke Ltd. has long taken the lead in making Inaniwa udon, and the current chairman is the seventh to have succeeded to the name of Yosuke Sato. Sato Yosuke Ltd. attaches the utmost value to quality, and strives to ensure steadfast and reliable management rather than simply seeking rapid business expansion, such as by broadening the market.


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