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toraya Confectionary Co., Ltd.

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case Toraya Confectionary Co., Ltd.
Retrieved years
Dec-2014
author Soichi Tanaka, Keita Okutsu, Himiko Ito
Retrieved department Keio University
copyright Keio University
summary Toraya was established in the late Muromachi period, so it has been engaging in business since the reign of Emperor Go-Yozei (1586 to 1611). Toraya has prepared confectionaries, mochi rice cakes, and so on for various events of the imperial court, centering on successive emperors and other members of the imperial household. Its customer base has expanded along with the changing times to include not only imperial palaces, but also residences of princes, nobles, financial cliques, and so on, as well as general companies, schools, and the military.


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