| TOP | How to use | Case catalogue | Q&A | Contact | Case Purchase | Japan |

top

Search

How to use

Case catalogue

Q&A

Q&A


Contact


Case Purchase



TOP » Case catalogue » archive » Honbo Shuzo Co., Ltd.

Honbo Shuzo Co., Ltd.

Before you use the case, please read “how to use” first.

In case you find unfair use, please inform via e-mail to purchase from.

case Honbo Shuzo Co., Ltd.
Retrieved years
2012年2月29日
author Himiko Ito
Retrieved department Graduate School of Media and Governance, Keio University
copyright Keio University
summary “Currently, Hombo Shuzo has not developed a core brand”. Mr. Hombo believes that going forward the key will be to carry out product development utilizing Hombo Shuzo’s multiple hubs. The development of sake culture is said to go hand-in-hand the food culture of a country and its land. With the lifestyles of Japanese people changing remarkably, Mr. Hombo wonders what kind of sake Hombo Shuzo should develop and how to establish the company’s brand. The total number of members in the Hombo family has expanded, and now not all them were born and raised in Kagoshima. Mr. Hombo therefore also needs to consider who will inherit the business and in what format.


Your name (optional)

e-mail address

How did you know about this course material?
Search site, links 
Class at SFC 
Articles, ML 
Others (please specify if possible)

How do you plan to use this material?

Read  
As reference for articles, papers 
Lecture, seminar
Class at SFC
Others (please specify if possible)
May we send e-mails for surveys?
Yes No
DL-Case


  If you hope to use for profit, please fill in the required information below and e-mail to case@sfc.keio.ac.jp.
  We will then send you the bill and receipt.


Required information profit purpose use: 1. Name of organization, Address, Phone number, 2. Name of the contact person, e-mail address, 3. Name of the material, number of copies, details of how the materials will be used.


 

Copyright (C) Course Material Electrically Sharing Project. All Rights Reserved.